💅 5 Friendly (and Actually Doable) Ways to Get New Clients in Your Chair

Whether you're just starting out or looking to fill a few more spots in your schedule, getting new clients can feel overwhelming — but it doesn’t have to be! Sometimes it’s the small, consistent actions that make the biggest impact. If you’re a nail tech, lash artist, or beauty pro trying to grow your client base, this one’s for you.

Here are 5 simple, effective (and totally non-cringe) ways to get more clients in your chair — starting this week.

1. 🚶♀️Take a Walk and Pop Your Cards into Local Letterboxes

Old-school? Maybe. Effective? Absolutely.

Grab a stack of your business cards or mini flyers, go for a walk around your neighborhood, and pop them into letterboxes or through doors. Focus on local streets, nearby flats, or housing estates.

💡 Bonus Tip: Use the walk as a little mental reset — some fresh air and movement does wonders for your mood, and you’ll be surprised how good it feels to be proactive.

2. 🌍 Introduce Yourself in Community Facebook Groups

Your local community groups are gold for finding potential clients. Find your neighborhood’s buy/sell, mums' groups, or local news pages and post something friendly and welcoming.

📸 Add a nice photo of yourself, your name, what you offer, and your price list or a few services.

🗺 Mention your location clearly (e.g. “Just around the corner from [School Name]” or “based near [landmark]”) so people know you’re local.

✨ Tone tip: Be warm, genuine, and not salesy. People want to support small businesses — especially when they know the face behind it.

3. 💖 Ask Your Loyal Clients for Referrals

Your current clients already love your work—and they’re your biggest cheerleaders! So why not ask for a little help?

Next time they’re in, say something like:

“I’ve got a few spaces coming up and would love to fill them with people just like you. If you know anyone who might be interested, I’d be so grateful if you passed my name on. I’ll even pop a little discount on your next appointment as a thank you!”

💸 A small referral reward (like 10% off or $5 off) goes a long way — and it keeps your clients coming back, too.

4. 📹 Show Your Face on Social Media (Yes, You!)

Let’s be real — video content performs like crazy on Instagram and Facebook. And the best part? It doesn’t need to be fancy or over-produced. People just love seeing:

• The space they’ll be walking into

• The person who’s doing their nails/lashes/etc

• A bit of your personality

Ideas for easy videos:

• “A day in the life of a nail tech”

• Quick behind-the-scenes of a client appointment

• Your fave products or colors right now

• A friendly intro video — even just 15 seconds!

🎥 Don’t stress if it’s not perfect. Your future clients just want to feel comfortable with you.

5. 😄 Be Helpful, Be Funny, Be YOU

This is the secret sauce.

Whether it’s online, in person, or through a post — people connect with people. So share tips your ideal client would love. Be helpful. Be real. Maybe even be a little funny.

Post ideas:

• “What your nail shape says about you (don’t worry, we still love you if you’re a square girlie 💅)”

• “Top 3 things to do before your lash appointment so you don’t have to panic in the car park”

• “Confessions of a nail tech: I have judged your cuticle oil routine 👀 (but it’s okay, we’re working on it together)”

✨ If people like you, trust you, and feel seen by you — they’re 10x more likely to book with you.

💬 Final Thoughts

Marketing doesn’t have to be complicated or intimidating. Start small. Stay consistent. And most importantly, let people know you’re here and open for business.

Every post, every card, every chat with a client adds up. Keep going — your dream clients are looking for someone exactly like you.

Want more tips like this? Follow along for marketing help, real talk, and creative inspo for beauty pros building their biz. 💕

- Montana x