Upselling 101: Boost Revenue Without Feeling Pushy
Upselling 101: Boost Revenue Without Feeling Pushy
Why Upselling Matters
As a home-based nail tech or beauty therapist, your services create memorable experiences, but every client visit is also a chance to introduce retail products that elevate their self-care routine. Upselling Surmanti’s magnesium sprays, skincare, cuticle oils, and hand creams isn’t about pushing sales—it’s about addressing your clients’ needs with clean, effective products that enhance their treatments and keep them returning. By integrating these into your consultations, you can increase revenue by 20–40% per appointment while leaving clients feeling pampered. This guide shares authentic, low-pressure strategies to make upselling a natural part of your home studio, spotlighting Surmanti’s eco-friendly, New Zealand-made products to build loyalty and boost your business.
5 Tips for Upselling Surmanti Products
The key to seamless upselling is showing how Surmanti’s products solve real client problems, from dry cuticles to restless nights. Here’s how to weave them into your nail and beauty services:
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Listen and Personalize: Start each session with questions to uncover client needs. For someone with dry hands, say, “Your cuticles seem a bit dry—want to try something to keep your mani looking fresh longer?” Recommend Surmanti’s Cuticle Oil, a lightweight blend of jojoba and vitamin E that hydrates and prevents cracking. For clients mentioning stress or poor sleep, suggest the Magnesium Spray: “This spray is a game-changer for unwinding—it helps with Falling asleep and promotes deeper sleep.”
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Offer Irresistible Bundles: Package products into value-driven deals clients can’t resist. Try the Rejuvenate Bundle : Surmanti Hand Creme (lavender and shea butter for soft, protected skin) paired with Cuticle Oil for lasting nail health. Or, create a Shower Spa Bundle: a nourishing Body Wash and Body Scrub for a luxurious at-home ritual. Pitch these as “perfect for gifting or a little self-care TLC,” making them appealing for holidays or personal indulgence.
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ce,Demonstrate in Real Time: Let clients feel the magic. During a service apply a spritz of Surmanti’s Muscle & Stress to their neck and say, “Feel that warmth? It melts away tension and aches in seconds.”
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Highlight Long-Term Benefits: Explain how products extend treatment results. For example, “Surmanti’s Hand Creme is packed with antioxidants to shield your skin from daily wear, keeping your nails flawless longer.” During facials or pedis, note that the Skincare line’s hyaluronic acid mist hydrates without clogging pores, perfect for sensitive skin. Add a tip: “A quick spray of magnesium before bed helps with restless legs and better sleep—clients love it!”
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Use Subtle Reminders: Create inviting touchpoints in your studio. Display Surmanti bottles near your sink with a sign: “Extend your mani with our Cuticle Oil!” At checkout, ask, “Anything catch your eye? The Hand Creme is a perfect match
Product Spotlight: Surmanti's Must-Upsell Essentials
Surmanti's clean, cruelty-free line-up is designed for easy upselling because they're versatile, effective, and luxurious without the hefty price tag. Here's why these shine in your home studio:
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Magnesium Spray ($26 retail): A fast-absorbing mist with pure magnesium chloride to help with falling asleep, soothe restless legs, and promote deep sleep. Ideal for upselling to clients who are busy mums or live active lifestyles.
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Cuticle Oil ($21.50): A nourishing blend of natural oils that softens cuticles and strengthens nails. Clients love the dropper applicator—upsell it as the "secret to Beautiful cuticles" during every service.
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Hand Creme ($24.95): Ultra-rich yet non-greasy, with shea butter and essential oils for all-day moisture. The different scent makes it a sensory delight; position it as the ultimate take-home treat.
Pro Tip: Surmanti's eco-friendly packaging appeals to conscious clients—mention it's recyclable to add that feel-good factor.
Call-to-Action: Elevate Your Business Today
Upselling Surmanti products isn't just about revenue—it's about creating raving fans who return for your expertise and your recommendations. Start small: Pick one product to focus on this week, and watch your client satisfaction (and sales) soar.
- Montana x